RCM uses a variety of advanced statistical tests to help answer important questions such as: What is really driving or hindering sales? What is the right price point for this product? Is my package design working for me? The following are just some of our more popular statistical tools. Questions? Just give us a call.
Stated vs derived importance
Discreet choice analysis
Van Westendorp Pricing Meter
Gabor Granger Pricing Technique
…. And others