Research 

Consultants for

Marketing, Inc.

Statistical Tests

RCM uses a variety of advanced statistical tests to help answer important questions such as:  What is really driving or hindering sales?  What is the right price point for this product?  Is my package design working for me? The following are just some of our more popular statistical tools.  Questions?  Just give us a call.

  • Correspondence maps

  • –Stated vs derived importance

  • –TURF Analysis

  • –Discreet choice analysis

  • –Van Westendorp Pricing Meter

  • –Gabor Granger Pricing Technique

  • –Segmentation

   …. And others