Consultants for

Marketing, Inc.

RCM was founded by Theo Culbertson who leads a highly seasoned team with a passion for research and a high energy “whatever-it-takes” philosophy. Theo brings to the table extensive experience, spanning both the supplier side and manufacturing side. This gives RCM an exceptional perspective on how to design research that helps bring business to the next level.

The RCM team has worked in concert with marketing and research professionals across a wide variety of categories:  
  • Cosmetics

  • Hair care

  • Hair coloring

  • Hair styling products

  • Skin care

  • Nail care

  • Fragrances

  • Professional beauty products

  • Antiperspirants/deodorants

  • Household products

  • Candy

  • Cough drops

  • Publishing

  • Retail


Theo Culbertson
President of RCM, Inc.
Theo has served on the board of Dream Team Marketers and taught market research at the Fashion Institute of Technology. She’s a proud member of CASRO and the AMA. Prior to founding RCM, Theo was Senior Vice President at Marketing Information Systems. Inc. and worked at Unilever and Colgate-Palmolive.
Need more details?  Interested in discussing study design? We’d love to hear from you!